Who needs my traffic? Peer2Profit explains why businesses need users’ IPs


Apart from 2 most popular questions: what are the rules of the service and is it safe for use, users ask us why businesses need IP-addresses. Peer2Profit explains why a company would want many IPs for their research on the Internet. Stay put, read carefully, we’ll give a full reply on that one.

Peer2Profit use cases

Businesses are in need of a lot of traffic for their online activity. So the more users sell bandwidth, the more money they get, and the better research businesses fulfill. The bandwidth together with users’ IPs is sold for legitimate purposes. All the advertisers, SEO agencies, marketing companies and analytics organizations we work with are ethical. And here is what they collect IP-addresses for:

Brand protection

This is what each and every company wants. Defend their own brand and be sure the products and services are unique. As the Internet grows, scam and fakes in eCommerce increase as well, so companies need a way to protect their name. Counterfeit items have always been a problem, so large brands trawl the Web to fight back. It’s a day-to-day routine where our network comes in. Brands can protect their business by using Peer2Profit’s extensive network at a fraction of the price.

Ad verification

It’s the second most popular reason for turning to Peer2Profit. Verifying ads for companies is a priority. Any organization from big to small has to test if their online ads are placed correctly. There is a definite spot on a particular website where the ads are to be placed. If an ad is misplaced, it has to be removed. Through our proxy network, said organizations can track their ads. Thus, they can ensure the advertisements are displayed on legitimate sites and to a target audience.

Bypassing geo-blocking

Companies run to web-crawling for bandwidth-intensive data. These include video and audio, HD images, and other heavy files. Crawling is done for research, data gathering, intellectual property protection etc. Some websites restrict users from certain countries to access the data. Geo-blocking (IP-blocking) prevents companies from going global. To avoid geo-blocking, companies need IPs from the countries that are not restricted by the websites. That’s why they go to peer2profit.com and get these IPs.

Roughly, it goes like this: a firm residing in New Zealand visits a website hosted in Denmark, but the access is blocked for New Zealanders. To get around this, a firm turns to Peer2Profit, gets a suitable IP, and accesses the website without geo-restriction. They can then use the high-bandwidth capacity of content delivery to trawl heavy files.

Comparing prices

Many eCommerce sites and online stores use our network in order to compare prices. Knowing price tags and tariffs from different parts of the world, they understand the target audience better. They can also offer the best prices depending on customers’ location.

SEO practice

Last but not least is SEO campaigning. Search Engine Optimization (SEO) helps businesses understand what’s going on online: where visitors come from, which search words drive them there, for how long they stay on the site, what pages or items they find interesting. Our network can give this info, with geo-location in specific regions. It helps them stay in tune with local trends and tailor their sites based on localized data.

In 2021, almost 23 percent of website traffic came from search engines. No wonder companies are always on the lookout for SEO data to improve their strategies and search engine ranking.

As our users sell bandwidth for money, companies and agencies can successfully run their business on the Internet. It’s a win-win scenario for both parties where each gets a reward, and Peer2Profit acts as a link between the two.