Guarding the Web: how Peer2Profit stands against the ad fraud


Peer2Profit gives everyone an opportunity to make money sharing your Internet. All you need is to install our app and make money with high speed Internet. Using our service you sell unused bandwidth to members of the business community, and they direct these Gb to investigate cases of advertisement fraud. Today we’re talking about the ways Peer2Profit helps business to make the Internet safer.

Why is ad fraud dangerous?

The main rules of digital sales on the Internet seem simple. A company orders ads of its product or service. Then agents analyze the market and its competitors, set a marketing strategy, and then start posting ads according to the plan. Commercials and banners are only shown to users who passed advertising algorithms checks and be recognised as the target audience. But due to long chains of contractors, an internet ads sphere works using complex and non-transparent schemes. And if some of the agents are frauders, then everyone else suffers.

Marketers and targetologists conduct market research that turns out to be ineffective. Content creators develop ads that are seen by no one, and get an insignificant case in the portfolio. Web arbitrage specialists sell bandwidth for less money, and customers waste their budget by giving away money for clicks, ad impressions, and conversions that don’t increase the number of customers. To compensate for its losses, companies raise prices - and as a result, ordinary consumers suffer. 

The total amount of losses from the actions of fraudsters is huge: $87 million in 2022 according to forecasts made by TrafficGuard (ad fraud prevention company) and Juniper Research. Efforts to reduce damage require large amounts of Internet traffic, for which companies are willing to pay. Thus, they provide everyone with the opportunity to make money with high speed internet.

How do scammers operate?

Fake online adverts exist as banners, videos, in-app ads, pop-up windows to name a few. There are many ways to fraud in digital advertising such as:

  • bots that overlay advertising pictures and videos on top of each other. The user sees only one, but attribution (identification of a set of user actions, so called "events" or "touchpoints") think otherwise. Program scripts capture all ads, referring all of them as a conversion;
  • ad banners are sometimes compressed to the size of one pixel (so-called “pixel stuffing”). Advertisers mention them as shown, although they are mostly not visible at all;
  • ads are fair but they are shown on bogus Internet pages, on Facebook communities consisting of bots and fakes. Such ads could also be forcibly placed on webpages against the will of its owners popping up suddenly in places outside the site’s designated advertising areas. 

Worth mentioning fraudsters' methods that affect users’ cookies, usage of click farms, SDK spoofing on mobile devices, etc. Unlike understandable ways to make money by selling bandwidth for money, schemes based on fake online adverts serve for one purpose — to enrich only one side — scammers. Companies are improving technologies to resist them. And ways our service offers to make money sharing your Internet play an important role in this online battle.

Which role does Peer2Profit play in conquering fraudsters?

Once web analysts suspect that an advertising campaign is failing, they start monitoring advertising performance indicators more carefully. They inspect income traffic at a customer's web page searching for geolocation violations, outdated OS versions or devices performing requests from the same IP addresses. Here are such indexes used as CTR (click-through rate), average time on page, CTAs conversion rate etc.

Then web analysts conduct large-scale investigations to verificate all ads. Checks conducted should show whether ads are being displayed to the target audience. Do they run properly at the sites needed following demands and targets set earlier?

What does it mean?

These processes mean usage of a whole lot of Internet traffic. E.g. to verify that ads are shown to the users in a prescribed area, web analysts connect to the Internet using the help of people who sell unused bandwidth within geo location needed. The more users make money there with high speed internet, the better and faster research goes.

As you can see, such processes are impossible without Peer2Profit. We check every client and company we work with, and monitor their Internet activity in real time to be sure no suspicious activity is going on. The companies, in turn, also perform daily searches for fraudulent advertisements giving an opportunity to make money for those who want to sell unused bandwidth. 

It’s a win-win situation for everyone. Business communities spend money to get rid of fraud ads, and by this save money for the future advertising campaigns. And anyone willing to have a legal passive income makes money sharing your internet. And the bigger the network of your partners is, the more effective is the fight against digital advertising frauders. And the faster your income grows, especially when you develop your referral program properly.